New Frontier Holdings was founded in 2010 to manage the investing activities of Nate Laurell.

Nate is currently the CEO of The Fresh Factory and a general partner at R2. He serves on a number of boards, including Amp Americas, Incubex, and Carbon Solutions Group. In addition, he serves on the global board and the Latin America investment committee of the Acumen Fund, a patient-capital fund that invests in businesses tackling global poverty.

Nate lives in Chicago and San Francisco with his wife, Kris, and their three nutty rescue dogs (Sinna, Logan, and Riley). Kris and Nate are active in the animal rescue community and have partnered with Alive Rescue, a nonprofit that saves abandoned, abused, and stray dogs, to build a rescue on their farm in Salem Lakes, Wisconsin.

Nate is a serial entrepreneur and a founding member of Technacity (software development firm), Infinium Capital Management (proprietary trading firm), R2 (real estate investment platform), Energy.Me (energy supplier), Amp Americas (renewable energy developer), Great Point Ventures (venture fund), and The Fresh Factory (fresh food platform).