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Fresh Factory : The future of fresh
Farmer’s Fridge : Cool fridge, warm welcomes
Prommus Brands : Living with substance
The Kitchen : Real food from American farmers
Limitless Coffee : Pure potential


New Frontier Holdings was formed to manage the investing activities of Nate Laurell.
Nate is a serial entrepreneur having helped co-found: Technacity (software development firm), Infinium (proprietary trading firm / sold privately in 2010), R^2 (real estate investment firm), Energy.Me (retail energy supplier / sold to Agera Energy in 2015), Amp Americas (renewable energy developer), and The Fresh Factory (fresh food manufacturer and brand).
He is currently the CEO of The Fresh Factory, Chairmen of Amp Americas, and a general partner at R^2. In addition, he serves on the board of the Acumen Fund, a patient-capital fund that invests in businesses tackling global poverty.
He holds a BS and MS in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign. He has been recognized by the Council on Global Affairs as an emerging leader and by Crain’s 40 Under 40.
Nate lives in Chicago and San Francisco with his wife, Kris, and their three nutty rescue dogs (Sinna, Logan, and Riley). You can contact him at

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