Background & Bio

New Frontier Holdings was founded in 2010 to manage the investing activities of Nate Laurell.

Nate is currently the CEO of The Fresh Factory and a general partner at R^2. He serves on a number of boards, including Amp Americas, Incubex, and Brook Park Holdings. In addition, he serves on the global board and the Latin America investment committee of the Acumen Fund, a patient-capital fund that invests in businesses tackling global poverty.

Nate holds a BS and MS in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign. He has been recognized by the Council on Global Affairs as an emerging leader and by Crain’s 40 Under 40.

Nate lives in Chicago and San Francisco with his wife, Kris, and their three nutty rescue dogs (Sinna, Logan, and Riley). Kris and Nate are active in the animal rescue community and have partnered with Alive Rescue, a nonprofit that saves abandoned, abused, and stray dogs, to build a rescue on their farm in Salem Lakes, Wisconsin.

Nate is a serial entrepreneur and a founding member of

Fresh Factory (2017)
A fresh-food manufacturer and developer of the Field + Farmer brand
R2 Companies (2011)
A full-service real estate investment firm based in Chicago, Illinois
Amp Americas (2011)
Sold privately (2019)
A RNG project developer that developed the first agricultural waste-to-energy project under both RFS and LCFS
Energy.Me (2011)
Acquired by Agera (2015)
A retail energy supplier and developer of the Wattson software platform
Infinium Capital (2002)
Sold privately (2010)

A proprietary trading firm that led the transition from open-outcry to electronic trading

TECHnacity (1998)
Sold privately
A software consulting firm that worked with a variety of start-ups and helped launch some of the first online classes at the University of Illinois


Nate Laurell

Founder & General Partner

The mountains are calling and I must go.

Jeremy Schupp

Managing Director

Jeremy has spent his career in the food, agriculture and energy sectors. He holds a BS in Agricultural Economics from Purdue University.

Kristi McCoy

Director of Operations

Ask me about the Oxford comma and pit bulls.

"We stand today on the edge of a New Frontier...."

John F. Kennedy - July 15, 1960

We stand today on the edge of a New Frontier …, the frontier of unknown opportunities and perils, the frontier of unfilled hopes and unfilled threats…. Beyond that frontier are uncharted areas of science and space, unsolved problems of peace and war, unconquered problems of ignorance and prejudice, unanswered questions of poverty and surplus. It would be easier to shrink from that new frontier, to look to the safe mediocrity of the past, to be lulled by good intentions and high rhetoric….

Full Speech

New Frontier Farms, Salem Lakes, Wisconsin